One of America's favourite cookies, Oreo celebrated its 100th birthday with the 'Wonderfilled' campaign, and The Martin Agency were tasked with creating a series of inspiring animations. They then teamed up with Brand New School to take over the largest advertising space in the United States - Times Square.

"It’s an amazing venue that allows the work shine in a dynamic space that naturally fills people with wonder," creative director of Magnus Hierta enthuses. "This piece also takes advantage of the Times Square space by creating a visual tapestry of sharing that spreads across the screens and leaps from building to building."