Airport Displays
42.9 million business travelers to 193 million round trips last year.
Benefits
- Located throughout airport terminals to allow advertisers to communicate directly with the airport audience
- Air travelers arrive at airports on average 2 hrs prior to departure allowing maximum exposure
- Interior displays are usually backlit
- Delivers the elusive and highly desirable audience of business and leisure travelers
- Reach consumers in arrival and departing areas: ticketing, baggage claim, concourses, retail shops and VIP lounges
- Designed to attract attention, brand companies, products or services, encourage point of sale
Distribution
Located in almost every airport in the US and the world.
Production
Varies according to type of display.
Size
Varies according to type of display.
Types
- Dioramas
- Double Diramas
- Spectaculars
- Wall Wraps
- Overhead Spectaculars
- Floor Exhibits
- Luggage Carts
- Courtesy Phone Centers
- Show Casesn Rail Systems
- Banner Poles
- Airport Buses
- Jet Ways
- Murals/Banner
Cost
Space: Package Avg. $25,000/mo. for 20 displays
High demand displays priced seperately.
Airport Size, # of units and contract length influence pricing
Contract Terms
Typically purchased 4 weeks or longer. Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF
Benefits
- Located throughout airport terminals to allow advertisers to communicate directly with the airport audience
- Air travelers arrive at airports on average 2 hrs prior to departure allowing maximum exposure
- Interior displays are usually backlit
- Delivers the elusive and highly desirable audience of business and leisure travelers
- Reach consumers in arrival and departing areas: ticketing, baggage claim, concourses, retail shops and VIP lounges
- Designed to attract attention, brand companies, products or services, encourage point of sale
Distribution
Located in almost every airport in the US and the world.
Production
Varies according to type of display.
Size
Varies according to type of display.
Types
- Dioramas
- Double Diramas
- Spectaculars
- Wall Wraps
- Overhead Spectaculars
- Floor Exhibits
- Luggage Carts
- Courtesy Phone Centers
- Show Casesn Rail Systems
- Banner Poles
- Airport Buses
- Jet Ways
- Murals/Banner
Cost
Space: Package Avg. $25,000/mo. for 20 displays
High demand displays priced seperately.
Airport Size, # of units and contract length influence pricing
Contract Terms
Typically purchased 4 weeks or longer. Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF