Billboards (Bulletins)
Bulletins are the largest most impactful standard-size form of outdoor media.
Benefits
- Rotating
- Delivers high frequency at each location
- Reach builds as the bulletin is moved to different locations.
- Assures dominance in selected areas
- Provides continuity of an advertising message throughout the year
- Sustains name and image awareness
- Permanent
- Builds reach over an extended period of time
Distribution
Positioned on highly visible, heavy traffic locations such as expressways, primary arteries, and major intersections.
Production
Durable, computer-painted vinyl provides a broad palette for innovative designs.
Size
Rotary Bulletin Size: H 14’ x W 48’
Extension Size: Maximum H 5’6” x W 2’
Permanent Bulletins and Extension Sizes may vary depending on location
Layout
Bleed area: H 3.75” x W 12.25”
Copy area: H 3.5” x W 12”
Size is based on a 1/4” = 1’ scale
Cost
Space: Avg $1,500–$5,000/mo each
High demand units: $10,000+/mo.
Production: Avg. $1,200 each unit
Market, location, # of units and contract length influence pricing
Contract Terms
Typically purchased 16 weeks or longer. Shorter term programs and rates are offered. Purchased individually or by daily gross rating points.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF
Benefits
- Rotating
- Delivers high frequency at each location
- Reach builds as the bulletin is moved to different locations.
- Assures dominance in selected areas
- Provides continuity of an advertising message throughout the year
- Sustains name and image awareness
- Permanent
- Builds reach over an extended period of time
Distribution
Positioned on highly visible, heavy traffic locations such as expressways, primary arteries, and major intersections.
Production
Durable, computer-painted vinyl provides a broad palette for innovative designs.
Size
Rotary Bulletin Size: H 14’ x W 48’
Extension Size: Maximum H 5’6” x W 2’
Permanent Bulletins and Extension Sizes may vary depending on location
Layout
Bleed area: H 3.75” x W 12.25”
Copy area: H 3.5” x W 12”
Size is based on a 1/4” = 1’ scale
Cost
Space: Avg $1,500–$5,000/mo each
High demand units: $10,000+/mo.
Production: Avg. $1,200 each unit
Market, location, # of units and contract length influence pricing
Contract Terms
Typically purchased 16 weeks or longer. Shorter term programs and rates are offered. Purchased individually or by daily gross rating points.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF