Commuter Rail Displays
Targets the on-the-go commuter with strategically placed displays.
Benefits
- Reaches captive commuters, shoppers and business professionals
- Offers “face-to-face” impact in trains, on platforms, in waiting areas, and in high traffic corridors
- Delivers messages in an uncluttered, visually stimulating environment
- Provides impressions in upscale areas often unreached by traditional out-of-home displays
Distribution
Available in the major metropolitan markets.
Production
Backlit displays are produced using either Duratrans™ transparencies or Digitrans™. Non-backlit posters produced by silkscreen, lithography, or digital printing. Production varies by display type.
Size
Wide variety of backlit displays and non-backlit posters.
Layout
Varies according to type of display.
Cost
Space: Package Avg. $25,000/mo. for 30 displays
High demand displays priced seperately.
Market, # of units and contract length influence pricing
Contract Terms
Contract periods vary by product and market. Typically purchased four weeks or longer. Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF
Benefits
- Reaches captive commuters, shoppers and business professionals
- Offers “face-to-face” impact in trains, on platforms, in waiting areas, and in high traffic corridors
- Delivers messages in an uncluttered, visually stimulating environment
- Provides impressions in upscale areas often unreached by traditional out-of-home displays
Distribution
Available in the major metropolitan markets.
Production
Backlit displays are produced using either Duratrans™ transparencies or Digitrans™. Non-backlit posters produced by silkscreen, lithography, or digital printing. Production varies by display type.
Size
Wide variety of backlit displays and non-backlit posters.
Layout
Varies according to type of display.
Cost
Space: Package Avg. $25,000/mo. for 30 displays
High demand displays priced seperately.
Market, # of units and contract length influence pricing
Contract Terms
Contract periods vary by product and market. Typically purchased four weeks or longer. Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF