Mall Displays
Used to reach shoppers with spending on their mind and for branding to them.
Benefits
- Located throughout shopping malls to allow advertisers to communicate directly with consumers
- 70% of all consumers purchases take place in a mall
- Targets consumers ready to make a purchase
- Delivers highly desirable audience ready to shop, open to buying and receptive to advertising
- Designed to attract attention, brand companies, products or services, encourage point of sale
Distribution
Located in almost every mall in the US and the world.
Production
Printed using a silkscreen or lithographic process. The cost of paper varies according to the complexity of the design and quantity ordered.
Size
Varies according to type of display.
Types
- Dioramas
- Double Dioramas
- Spectaculars
- Wall Wraps
- Backlit Directory Displays
- Floor Exhibits
- Shopping Carts
- Banner Poles
- Sky Murals/Banners
- Integrated Markting Programs
Cost
Space: Package Avg. $5,500/mo. for 8 displays
High demand displays: priced seperately.
Production: Avg. $50 each poster
Mall Size, # of units and contract length influence pricing
Contract Terms
Typically purchased four weeks or longer. Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF
Benefits
- Located throughout shopping malls to allow advertisers to communicate directly with consumers
- 70% of all consumers purchases take place in a mall
- Targets consumers ready to make a purchase
- Delivers highly desirable audience ready to shop, open to buying and receptive to advertising
- Designed to attract attention, brand companies, products or services, encourage point of sale
Distribution
Located in almost every mall in the US and the world.
Production
Printed using a silkscreen or lithographic process. The cost of paper varies according to the complexity of the design and quantity ordered.
Size
Varies according to type of display.
Types
- Dioramas
- Double Dioramas
- Spectaculars
- Wall Wraps
- Backlit Directory Displays
- Floor Exhibits
- Shopping Carts
- Banner Poles
- Sky Murals/Banners
- Integrated Markting Programs
Cost
Space: Package Avg. $5,500/mo. for 8 displays
High demand displays: priced seperately.
Production: Avg. $50 each poster
Mall Size, # of units and contract length influence pricing
Contract Terms
Typically purchased four weeks or longer. Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF