Mobile Billboards
It takes the message directly to the consumer in a big way.
Benefits
- Flexibility is the main advantage of this unique product
- This product can be used to achieve market saturation, or be skewed to reach a specific demographic target
- It can also be used geographically by providing coverage in and around specific venues such as schools, sporting
events and conventions - Draws attention to a message by bringing it directly to the consumer
- Creative possibilities include embellishments, interactive
displays, and promotional programs
Distribution
The vehicle is driven along a specific route or to a certain location and parked. Available in select metropolitan markets.
Production
Paper posters are printed using a silkscreen or lithography process. The cost of paper varies according to the complexity of the design and quantity ordered. Vinyl is durable, computer painted and provides a broad palette for innovative designs.
Size
Typical Copy Area: H 10’5” x W 22’8” Vinyl
Sizes and substrate usage vary according to each media service provider.
Layout
Varies according to type of display - paper or vinyl.
Cost
Space: Avg. $1,000 a day.
Production: Avg. $600-$800
Market, travel time, # of days influence pricing
Contract Terms
Purchased individually.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Benefits
- Flexibility is the main advantage of this unique product
- This product can be used to achieve market saturation, or be skewed to reach a specific demographic target
- It can also be used geographically by providing coverage in and around specific venues such as schools, sporting
events and conventions - Draws attention to a message by bringing it directly to the consumer
- Creative possibilities include embellishments, interactive
displays, and promotional programs
Distribution
The vehicle is driven along a specific route or to a certain location and parked. Available in select metropolitan markets.
Production
Paper posters are printed using a silkscreen or lithography process. The cost of paper varies according to the complexity of the design and quantity ordered. Vinyl is durable, computer painted and provides a broad palette for innovative designs.
Size
Typical Copy Area: H 10’5” x W 22’8” Vinyl
Sizes and substrate usage vary according to each media service provider.
Layout
Varies according to type of display - paper or vinyl.
Cost
Space: Avg. $1,000 a day.
Production: Avg. $600-$800
Market, travel time, # of days influence pricing
Contract Terms
Purchased individually.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching