Posters
Used as a full market coverage medium for reach and frequency.
Benefits
- Targets specific audiences demographically and geographically
- Creates rapid consumer top-of-mind awareness.
- Provides continuous presence, up to 18 hours every day,resulting in high frequency multiples
- Maximizes brand awareness and is ideal for new product/service introductions.
- Stimulates sales near point-of-purchase locations.
- Provides efficiencies to media plans by lowering cost per thousand impressions
Distribution
Widely distributed throughout markets reflecting consumer traffic patterns. Located in commercial areas on primary and secondary arteries
Production
Printed using a silkscreen or lithographic process. The cost of paper varies according to the complexity of the design and quantity ordered
Size
Copy Area: H 10’ 5” x W 22’ 8”
Layout
Bleed area: H 5.75” x W 11.75”
Copy area: H 5.25” x W 11.25”
Size is based on a 1/2” = 1’ scale
Cost
Space: Avg. $4,500/mo. for 5 posters
Production: Avg. $100 each poster
Market, location, # of units and contract length influence pricing
Contract Terms
Typically purchased four weeks or longer Media companies posts every Monday, except holidays Purchased as daily gross rating points: A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF
Benefits
- Targets specific audiences demographically and geographically
- Creates rapid consumer top-of-mind awareness.
- Provides continuous presence, up to 18 hours every day,resulting in high frequency multiples
- Maximizes brand awareness and is ideal for new product/service introductions.
- Stimulates sales near point-of-purchase locations.
- Provides efficiencies to media plans by lowering cost per thousand impressions
Distribution
Widely distributed throughout markets reflecting consumer traffic patterns. Located in commercial areas on primary and secondary arteries
Production
Printed using a silkscreen or lithographic process. The cost of paper varies according to the complexity of the design and quantity ordered
Size
Copy Area: H 10’ 5” x W 22’ 8”
Layout
Bleed area: H 5.75” x W 11.75”
Copy area: H 5.25” x W 11.25”
Size is based on a 1/2” = 1’ scale
Cost
Space: Avg. $4,500/mo. for 5 posters
Production: Avg. $100 each poster
Market, location, # of units and contract length influence pricing
Contract Terms
Typically purchased four weeks or longer Media companies posts every Monday, except holidays Purchased as daily gross rating points: A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF