Transit (Bus) Displays
Bulletins are the largest most impactful standard-size form of outdoor media.
Benefits
- Reaches a captive commuters, shoppers and business professionals
- Offers “face-to-face” impact in buses, at stops, in waiting areas, and in high traffic locations
- Delivers messages in an immediate and impactful way
- Provides impressions in upscale areas often unreached by traditional out-of-home displays
Distribution
Available in the major metropolitan markets.
Production
Posters produced by silkscreen, lithography, or digital printing. Production varies by display type.
Size
Varies according to type of display.
Layout
Varies according to type of display.
Cost
Space: Package Avg. $5,500/mo. for 5 displays
Total bus wraps: priced seperately
Production: Avg. $50 each poster
Market, # of units and contract length influence pricing
Contract Terms
Typically purchased four weeks or longer. Number of locations contracted determines coverage and cost.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Benefits
- Reaches a captive commuters, shoppers and business professionals
- Offers “face-to-face” impact in buses, at stops, in waiting areas, and in high traffic locations
- Delivers messages in an immediate and impactful way
- Provides impressions in upscale areas often unreached by traditional out-of-home displays
Distribution
Available in the major metropolitan markets.
Production
Posters produced by silkscreen, lithography, or digital printing. Production varies by display type.
Size
Varies according to type of display.
Layout
Varies according to type of display.
Cost
Space: Package Avg. $5,500/mo. for 5 displays
Total bus wraps: priced seperately
Production: Avg. $50 each poster
Market, # of units and contract length influence pricing
Contract Terms
Typically purchased four weeks or longer. Number of locations contracted determines coverage and cost.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching